BLND | AMAZON LAUNCHPAD “The First Mark”
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ABOUT

Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we collaborated with Mediamonks to create part of an hybrid animation showcasing the marketplace of the future. Echoing the variety of startups and products, the animation combines an assortment of styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation. The animation comes in a variety of lengths, from fifteen-second supercuts for Facebook to a minute-long mastercut.

CREDITS

DIRECTED BY
MediaMonks

CREATIVE DIRECTOR
Nico Piccirilli / Alex Danklov

CONCEPT
Alex Danklov / Rhys Davelaar / Juan Behrens / Nico Piccirilli

SCRIPT
Joseph Jackson

ART & ANIMATION LEAD
Nico Piccirilli

ART
Nico Piccirilli / Juan Behrens / Daniela Uribe / Fran Marquez / Yan Jamacaru / Pablo Cuello / German Di Ciccio

2D ANIMATION
Nico Piccirilli / Juan Behrens / Yan Jamacaru / Oscar Sobrino / Pablo Cuello / Tom Kamps / Declan Byrne / German Di Ciccio / Floris van Raak / Sunil Sital / Maxime Inden

3D ANIMATION
Nico Piccirilli / Martijn van den Broek / Oscar Sobrino / Wolfram Friele / Aljen Hoekstra

STOPMOTION ANIMATION
BLND

MUSIC & SOUND
Dave van Luttervelt

PRODUCERS
Megan Zaitz / Thymo van der Vlies / Max Dorsman Lemstra / Maarten Meussen

GLOBAL HEAD OF ANIMATION
Pierre Nelwan

MANAGING DIRECTOR MM LA
Olivier Koelemij

BUSINESS LEAD MM LA
Chris Byrne

BEHIND THE SCENES
DETAILS